So far, a variety of tools have also been recommended but without incorporating cultural differences. Based on an in-depth literature review, the author empirically assesses the widely shared, implicit assumption that strategic management processes can be globally applied in a standardized, i.e., culture-free, manner. This unique book is positioned at the crossroads of strategic management and international business. The role of the manager is important, but according to a study, almost 85% of the German population think that their salaries are high to high. Although there are many different ideas associated with the concept of strategic management, a common goal can be identified: Strategic management is able to control and guide the long-term evolution of the company. Basically, the group is experiencing a similar phenomenon here as in the 1960s, when the term marketing also signalled the need to rethink after the original sellers' markets had turned into buyers' markets. Behind the term "strategic management" is a management philosophy that expresses rethinking. A New View of Business Policy and Planning". The year 1977 is mentioned as the "year of birth", for example, when a conference was held at the University of Pittsburgh in the USA, whose contributions were presented in 1979 by Schendel and Hofer under the title "Strategie Management.
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It is difficult to determine precisely when strategic management was established as an independent field of research. According to their ethymological origin, the terms strategy and strategic are strongly associated with the term "longer-term". There are the two main components of the strategy term are the time element and the reference object. Management in the institutional sense describes the people, who perform management tasks, their activities and their roles. On the one hand, management in the functional sense aims to describe the processes and functions, such as planning, organization, leadership and control, that are necessary in organizations based on the division of labor. What does strategic management deal with? In the Anglo-American literature, management is used in two variants of meaning. In the following analysis, the work applies these tools practically to the fantasy company, „Xeltronics 1“. It is limited to the treatment of three tools: The Ansoff Matrix according to Harry Igor Ansoff, Porters Five Forces (industry structure analysis) and the Business Model Canvas according to Alexander Osterwalder and Yves Pigneur. In the first descriptive part, it critically examines the common management tools mentioned in the literature. Seminar paper from the year 2020 in the subject Engineering - Industrial Engineering and Management, grade: 1,3, University of Applied Sciences Georg Agricola Bochum (Wissenschaftsbereich Elektro-/Informationstechnik und Wirtschaftsingenieurwesen), course: Simulation Game, language: English, abstract: This thesis deals with the necessary of using management tools within a business game.
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This book helps the managers and decision makers in using Strategic management tools and techniques in the growth of the organization and the case studies are used to explain each tool. The author has explained how the companies are able to create the brand image and customer loyalty in the internet world.
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The book also helps to understand investor perceptions and is based on the Strategic management tools with the case studies of the companies like Tata Starbucks for Strategic alliances, Flipkart for e-tailing, McDonalds for Franchising and TCS for Generic Strategies. The book helps investors, managers and decision makers in their assessment of investment targets in the industry and helps managers to identify, select, implement and integrate the optimal tools to improve the organization's performance for strategic planning and strategy formulation.